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| WHAT: | A concussion prevention program will be presented at Alhambra High School. This program is a part of the Sarah Jane Brain Project’s national tour working to prevent and identify the number one leading cause of death and disability in American youth, brain injury. The program aims to promote awareness of concussions, in particular sports-related, and the dangers if not properly identified. |
| WHEN: | Monday, May 9th, 2011 Session 1: (8:29am-9:18am) Session 2: (9:23am-10:12am) |
| WHERE: | Alhambra High School Theater 150 E Street Martinez, CA 94553 |
| WHO: | Leslie Mabry of the Sarah Jane Brain Foundation will present the concussion awareness multimedia program to students, coaches, and trainers. |
| WHY: | The Sarah Jane Brain Foundation is one of the leading organizations in the country dealing with pediatric acquired brain injury. This event is a part of the foundation’s nationwide public awareness campaign dealing with brain injury, the leading cause of death and disability for America’s youth. The tour aims to bring awareness about youth sports concussions to high schools across the country as well as introduce the National Pediatric Acquired Brain Injury Plan (PABI Plan) through town hall meetings at local universities and hospitals.
The National Pediatric Acquired Brain Injury Plan (PABI Plan) develops a seamless, standardized, evidence-based system of care that is universally accessible for the millions of PABI families across the country. PABI covers brain injuries from birth through 25 years of age, due to the fact the adolescent brain is still developing until about 25. According to statistics from the Centers for Disease Control and Prevention (CDC), approximately 1.6-3.8 million new brain injuries occur every year in America due to trauma in sports and recreational activities. More than 767,225 American youth visit the Emergency Department due to traumatic brain injuries each year, 80,715 are hospitalized and over 11,200 die. Upwards of 80% of the children in our juvenile detention centers across America have some form of a brain injury, most of which have not been identified or treated. |
| SPONSORS: | Easton-Bell Sports: The Sarah Jane Brain Foundation is proud to have Easton-Bell Sports as an official sponsor of the tour. Easton-Bell Sports, Inc. is a leading designer, developer and marketer of innovative sports equipment, protective products and related accessories. The Company markets and licenses products under such well-known brands as Easton, Bell, Riddell and Giro. Its products incorporate leading technology and designs and are used by professional athletes and enthusiasts alike.Angels on the Bay: Angels on the Bay, Inc. is a nonprofit children’s charity. Their mission is to raise funds and awareness to help provide life enhancing services for the chronically ill, developmentally disabled and physically challenged children of our community. |
| NOTES: | This event is open press. Interviews will be available prior to and following the event. Photography/video allowed, although no face shots of the students will be permitted. |